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AI In B2B Sales

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Table of Contents

Toggle
  • Revenue/GTM AI Consultants
  • Predictive & GenAI Use Cases In Sales
  • New Logo AE JTBD
    • Lead & Account Scoring/Qualification (incl. PLG)
    • Contact & Account Research
    • Prospect Engagement / Outreach (incl. copywriting)
    • Opportunity Management/Scoring
    • Guided Selling/Conversations (incl. note taking)
  • Expansion AM JTBD
    • Whitespace Identification
  • Customer Success JTBD
    • Customer Health Scoring
    • Customer Engagement
  • Customer Support JTBD
  • Sales Manager JTBD
    • Sales Forecasting
    • Hiring
    • Deal Coaching
    • Non-Deal Coaching
  • Revenue Operations JTBD
    • Dialers
    • Price Optimization/Deal Desk
    • Sales Forecasting
    • Territory Optimization
    • Revenue Intelligence
    • RFP
    • Tool & Data Management
    • Compensation & Quota
  • Revenue Enablement JTBD
    • Content Management
    • Training/LMS
  • Sales Engineering JTBD
    • Demo
    • Proposals
  • Footnotes

Revenue/GTM AI Consultants

(*) = recommended

  • (*) AI Mindset (Galit Galperin; for strategy & training on practical use of AI)
  • Amazon Web Services (AWS – for training & access to Bedrock)
  • (*) CRM Hacker (Jonathan Carlson; mainly a SFDC consultant but with AI expertise, for instance in Clay)
  • Go Nimbly (RevOps consulting with strengths in AI)
  • Nicole Leffer (GenAI training for marketing teams)
  • OneMagnify (predictive customer health scores & churn notification; may be too expensive for scaleups)
  • Pragmatico (Rod Feuer)
  • The Kiln (Patrick Spychalski; Clay Agency)

Predictive & GenAI Use Cases In Sales

Predictive & GenAI Use Cases In SalesPredictive AIGenerative AI (LLM)
Prospecting– Account identification & scoring (ICP)
– Lead identification & scoring (persona)
– Researching accounts & people
– Drafting relevant, personalized messaging
– AI-native sales engagement (less than perfect as of late 2024); outbound prospecting & inbound response
Managing & Advancing Opportunities– Assessing deal health (opp scoring) & identifying deal gaps
– Forecasting
– Optimizing territories
– Surfacing next best action
– Maintaining deal rooms
– Rep call coaching (real-time or post-call)
– Preparing pre-meeting dossiers
– Drafting post-meeting follow ups
– Drafting RFP responses
– Drafting proposals
– Updating CRM
Post-sale (renewal, expansion, success, & service)– Identifying at-risk accounts
– Identifying expansion opportunities (whitespace)
– Responding to support requests (aka ticket deflection)
– Synthesizing customer feedback
Other– Creating ideal rep hiring profiles; evaluating candidates– Providing custom-tailored, just-in-time enablement learning journeys
– Role playing
– Gathering competitive intelligence

The following is an overview of AI in B2B sales & customer success using a jobs-to-be-done (JTBD) approach.

New Logo AE JTBD

Lead & Account Scoring/Qualification (incl. PLG)

  • 6Sense1
  • Akkio
  • Asgard.ai (find lookalike companies)
  • Blend (PLG)
  • Coho
  • Double (lead enrichment)
  • Drift
  • Exceed.ai by Genesys
  • Hubspot
  • Forwrd.ai
  • Ocean (find lookalike companies)
  • Signals
  • Tomi.ai

Contact & Account Research

  • Bard
  • ChatGPT
  • Draup
  • Rule5
  • Tactic (account research)
  • Qloze (account research; may be out of business)

Prospect Engagement / Outreach (incl. copywriting)

  • 11x (AI powered SDR)
  • AiSDR
  • Amplemarket
  • Apollo (outbound prospecting)
  • Artisan (AI BDR)
  • Attention
  • Autobound (outbound prospecting)
  • Aviso
  • Bard
  • Buzz
  • CadenceIQ (see Namora.ai)
  • Cargo (email generator; free Google Workspace add-on)
  • ChatGPT
  • Clay
  • Copilot AI
  • Copy.ai
  • CopyFactory (email generator)
  • Creatext
  • Crono
  • Crystal
  • DALL-E (image generator)
  • Experiense (outbound prospecting; AI-SDR with voice)
  • First Sales
  • Gamma (presentation generator)
  • Growbots
  • HoppyCopy (email generator)
  • Humanlinker
  • Humantic (personality based personalization)
  • Infotelligent (outbound prospecting)
  • Instantly
  • Jasper1
  • LaGrowthMachine
  • Lavender (email generator)
  • LeadIQ (contact data + email generator)
  • LeadSpot
  • Lemlist
  • Luna
  • Meetz (outbound prospecting)
  • Namora.ai (research & messaging) [fka CadenceIQ]
  • Nooks (power dialer)
  • Octave
  • OneShot (outbound prospecting)
  • Outplay (outbound prospecting)
  • Outreach (outbound prospecting)
  • OutreachWriter
  • Opnbx.ai (email generator)
  • Pipegen.ai
  • Potion (video personalization)
  • ReachOut (video personalization)
  • Reachy
  • Reel.fyi
  • Reply
  • Regie
  • Rev (outbound prospecting)
  • Revenue Grid
  • Rightbound (outbound prospecting)
  • Saile
  • Salesforge
  • Salesloft (outbound prospecting)1
  • Salesrobot
  • Sales Compass
  • SampLead (outbound prospecting)
  • Scheduler.ai (meeting schedule-bot)
  • Scrab.in
  • SDR GPT
  • Signum (trigger based outbound prospecting)
  • Simplified (marketing copywriting)
  • SmartLead (outbound prospecting; email only; auto-rotating email accounts)
  • SmartWriter
  • Super Send
  • SuperRep
  • Tavus (video personalization)
  • Twain
  • Typewise
  • Ubique (video personalization)
  • Unify
  • Upbound
  • Veloxy
  • Warmer.ai
  • We-Connect
  • White Cream (email, audio, image, video)
  • Woodpecker
  • Zopto

Opportunity Management/Scoring

  • ChatGPT (summarize meeting notes)
  • Clari
  • Crayon.co (competitive intelligence)
  • Discern
  • Dubber Notes (meeting notetaker)
  • Fireflies.ai (meeting notetaker)
  • Gondola (meeting notetaker)
  • Gong
  • Grain (meeting notetaker)
  • LightSki (CRM updating via AI slackbot)
  • MeetGeek
  • Otter (meeting notetaker)
  • People.ai
  • SalesDirector.ai (similar to People.ai; activity tracking; opp. scoring; etc.)
  • Sembly (meeting notetaker)

Guided Selling/Conversations (incl. note taking)

(*) = recommended

  • Abstrakt
  • AirCover
  • AssemblyAI1 (AI models to transcribe & understand speech)
  • Attention (real-time conversation capture & guided selling/prompting)
  • Avoma
  • CallRail
  • Circleback (automated meeting notes)
  • Chorus by ZoomInfo
  • Clari Copilot
  • Colibri
  • Demoleap
  • Dooly (sync notes to SFDC; update deals with simple UX; real-time co-pilot but rep must type)
  • Fabius (post-call rep coaching)
  • Fathom
  • Fireflies.ai
  • Glyphic
  • Gondola
  • Gong
  • Grain
  • Gryphon.ai (conversation intelligence platform that also has real-time co-pilot; more focused on service & success)
  • Jiminny
  • Mediafly Conversation Intelligence
  • Oliv
  • Paperplane
  • Pilot
  • Read.ai
  • ReplazIQ (call scoring/coaching)
  • Revenue.io
  • Salesroom
  • Sybill
  • Traq.ai (seems to be more focused on call processing – ex. to score calls and ID what is working)
  • Trellus (real time call coaching)
  • Unique
  • Vowel
  • (*) Winn.ai1 (real-time conversation capture)
  • Wonderway (post-call rep coaching)
  • Zoom IQ

Expansion AM JTBD

Whitespace Identification

  • People.ai
  • (recommendation engines for upsell & cross-sell)

Customer Success JTBD

Customer Health Scoring

  • Gainsight1
  • Kaizan (health scoring via conversational intelligence)

Customer Engagement

Customer Support JTBD

  • Balto (contact center AI)
  • Cohere
  • ConnexOne – Athena AI
  • Cresta
  • Forethought.ai
  • Officely
  • Sapling
  • theLoops
  • Ultimate
  • XSELL (for call center agent coaching)

Sales Manager JTBD

Sales Forecasting

(for Sales Forecasting, see Revenue Operations Section)

Hiring

Deal Coaching

  • Gong
  • Momentum

Non-Deal Coaching

  • Brevity
  • ChatGPT (ex: role play)
  • Chorus
  • Frontline (AI-based guidance for sales managers)
  • Gong
  • Hyperbound (real time conversational AI role-play)
  • Luster.ai
  • PaddleBoat
  • PitchMonster
  • Quantified (video avatar role-playing)
  • Replicate
  • SaleSage
  • Replicate
  • Second Nature (video avatar role-playing)

Revenue Operations JTBD

Dialers

  • Apollo
  • CloudTalk
  • FlashIntel
  • Five9
  • Hot Prospector
  • Justcall
  • Kixie
  • Koncert
  • Nooks
  • Orum
  • Outplay
  • Phone Verify
  • PhoneBurner
  • PipeGen.ai
  • Reply
  • RingCentral
  • RocketPhone
  • Trellus
  • Upscale

Price Optimization/Deal Desk

  • Prisync

Sales Forecasting

  • Clari
  • Discern

Territory Optimization

  • GradientWorks
  • Humanlinker

Revenue Intelligence

  • Discern1
  • Setsail1

RFP

  • AutoRFP.ai

Tool & Data Management

  • (Dynamic administration – ex: remove fields; make fields required)
  • (Dynamic process – recommended next step)

Compensation & Quota

Revenue Enablement JTBD

Content Management

Training/LMS

(see Sales Management – non-deal coaching)

Sales Engineering JTBD

Demo

Proposals

  • RocketDocs

Footnotes

Another great list here: https://www.coldiq.com/ai-sales-tools

1 This is an Insight Partners portfolio company.  The editor of this page is employed by Insight Partners.

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